The Real Madrid World of Football is a state of the art, digital and physical interactive football exhibition which premiered at Melbourne Museum, in June 2018. The exhibition is due to travel the world, visiting 15 cities over 5 years.
Real Madrid is one of the World’s most popular sporting teams and valuable sporting brands.
The exhibition features memorabilia and exciting interactive experiences to engage visitors.
iEDM was engaged by iEC Exhibitions! to design, procure and deliver a 1500 square metre temporary structure which resembled the Bernabau – the Real Madrid home stadium.
After an exhaustive international tender for the procurement of the structure, it was determined that the best way forward was to deliver the first event locally, through Australian stock to establish the pros and cons of running a project in a temporary structure.
iEDM was then commissioned to deliver the structure and event overlay for the first exhibition, which was to be held on the forecourt of Melbourne Museum, in front of the Royal Exhibition Building.
The forecourt of the Melbourne Museum is a large suspended slab over the top of an underground car park. The size of the structure proposed was far greater than any previous structure built on the site.
We were required to develop significant loading analysis’ for both the dead/live loading of the ultimate structure design and also the temporary construction loading.
This required accurate location of all overlay assets as well as carefully planned logistics, vehicle and plant placement and construction methodologies.
iEDM were ultimately engaged as the project manager and the principal contractor for the construction works. We also managed all approvals, including the Victorian Building Authority Occupancy Permit, the Melbourne City Council ‘Place of Public Entertainment’ Occupancy Permit and the Heritage Victoria, Heritage Permit.
iEC Exhibitions! + TEG Live