Real Madrid World of Football

OVERVIEW

The Real Madrid World of Football is a state of the art, digital and physical interactive football exhibition which premiered at Melbourne Museum, in June 2018. The exhibition is due to travel the world, visiting 15 cities over 5 years.

Real Madrid is one of the World’s most popular sporting teams and valuable sporting brands.

The exhibition features memorabilia and exciting interactive experiences to engage visitors.

iEDM was engaged by iEC Exhibitions! to design, procure and deliver a 1500 square metre temporary structure which resembled the Bernabau – the Real Madrid home stadium.

After an exhaustive international tender for the procurement of the structure, it was determined that the best way forward was to deliver the first event locally, through Australian stock to establish the pros and cons of running a project in a temporary structure.

iEDM was then commissioned to deliver the structure and event overlay for the first exhibition, which was to be held on the forecourt of Melbourne Museum, in front of the Royal Exhibition Building.

The forecourt of the Melbourne Museum is a large suspended slab over the top of an underground car park. The size of the structure proposed was far greater than any previous structure built on the site.

We were required to develop significant loading analysis’ for both the dead/live loading of the ultimate structure design and also the temporary construction loading.

This required accurate location of all overlay assets as well as carefully planned logistics, vehicle and plant placement and construction methodologies.

iEDM were ultimately engaged as the project manager and the principal contractor for the construction works. We also managed all approvals, including the Victorian Building Authority Occupancy Permit, the Melbourne City Council ‘Place of Public Entertainment’ Occupancy Permit and the Heritage Victoria, Heritage Permit.

Real Madrid World of Football
Real Madrid World of Football
Real Madrid World of Football
Real Madrid World of Football
Real Madrid World of Football
Real Madrid World of Football

PROJECT SPECS

DATE

CLIENT

iEC Exhibitions! + TEG Live

2017-2018

VALUE

N/A

SERVICES

SECTOR

RECENT Projects

Throughout our 40 year history, iEDM have assisted in the delivery of a wide variety of major projects around the globe. Below are a just few relevant selections.

READ MORE
READ MORE

FIFA Women's World Cup AUS & NZ 2023

iEDM was honoured to be selected by FIFA Women’s World Cup 2023 Pty Ltd as the Overlay Managing Contractor for the competition venues in Australia, including the prestigious International Broadcast Centre.

SERVICES:

SECTORS:

FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2023

Each year, the Albert Park Lake precinct undergoes an extraordinary transformation as it prepares to host one of the most exhilarating motorsport races in the world. In 2023, the event surpassed all expectations, boasting the largest attendance in history and surpassing the record-breaking numbers of 2022, with an incredible 444,631 fans across the four days!

SERVICES:

SECTORS:

AFL Gather Round 2023

The AFL Gather Round event aimed to celebrate football while actively engaging the local community. iEDM played a crucial role in planning, procuring, managing, ensuring safety, and delivering all temporary infrastructure across the Adelaide Hills and Norwood venues.

SERVICES:

SECTORS:

2023 Thrifty Newcastle 500

The Newcastle 500 project went beyond a street circuit, encompassing major infrastructure upgrades and urban revitalisation. It involved new water mains, smart city infrastructure, telecommunications networks, stormwater networks, and the creation of additional parking spaces.

SERVICES:

SECTORS:

SCROLL