15 Apr 2021 SEA Change for Good
When you think about it, our waking hours can be seen as a series of unfolding opportunities and choices, both big and small. Some opportunities demand a lot of thought and careful consideration, others can be dismissed immediately and instinctively. Every now and again, however, there are opportunities that you just ‘know’ you have to seize. You pull on your goggles and speedos, dive straight in, combine your efforts with the positive current of that opportunity, and go somewhere special. This is how I feel about iEDM’s newly formalised partnership with the Sports Environment Alliance (SEA). It’s an opportunity for us to make a practical difference, to be part of the vanguard of simply doing more for the planet, where our impact is positive, not detrimental. For the uninitiated, SEA is a not-for-profit, membership-based organisation that aims to provide the sports industry with the knowledge and networks to become environmental stewards, and generate change in the sporting community for the good of the environment. As one of the three alliances in the world leading the movement for environmental sustainability in sport, SEA acts as a platform for members to see the great work of global partners, inspiring them to do more and generate change. As a...
