iEDM - Integrated Event Delivery Management | Portfolio Categories Temporary Structures
We integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues.
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18 Jun 2018 Real Madrid World of Football

The Real Madrid World of Football is a state of the art, digital and physical interactive football exhibition which premiered at Melbourne Museum, in June 2018. The exhibition is due to travel the world, visiting 15 cities over 5 years. Real Madrid is one of the World’s most popular sporting teams and valuable sporting brands. The exhibition features memorabilia and exciting interactive experiences to engage visitors. iEDM was engaged by iEC Exhibitions! to design, procure and deliver a 1500 square metre temporary structure which resembled the Bernabau – the Real Madrid home stadium. After an exhaustive international tender for the procurement of the structure, it was determined that the best way forward was to deliver the first event locally, through Australian stock to establish the pros and cons of running a project in a temporary structure. iEDM was then commissioned to deliver the structure and event overlay for the first exhibition, which was to be held on the forecourt of Melbourne Museum, in front of the Royal Exhibition Building. The forecourt of the Melbourne Museum is a large suspended slab over the top of an underground car park. The size of the structure proposed was far greater than any previous structure built on the site. We were...

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