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Major Event Overlay

Transforming Spaces Into World-Class Event Venues

Major events require specialized temporary infrastructure that transforms existing spaces into world-class entertainment precincts. From Formula 1 street circuits to Olympic venues, festival sites to championship tournaments, iEDM specializes in overlay infrastructure that creates exceptional experiences.

iEDM’s design team have the capability and experience to deliver event overlay design and master planning services for all types of major event projects.

Our Expertise:

What is Overlay Infrastructure? Overlay encompasses all temporary infrastructure required to host an event:

  • Temporary seating and grandstands
  • Hospitality and VIP facilities
  • Broadcast and media centres
  • Power, water, telecommunications, and data systems
  • Barriers, fencing, and safety infrastructure
  • Athlete facilities and operational areas
  • Spectator amenities and services
  • Access, egress, and crowd management systems

Events We Deliver:

Motorsport Events

  • FORMULA 1 Australian Grand Prix (+$80M annual overlay)
  • Supercars Championship (Adelaide 500, Gold Coast 500)
  • Touring car and motorcycle events

International Sporting Events

  • Rugby World Cup 2027
  • FIFA Women's World Cup 2023
  • FINA World Swimming Championships
  • Commonwealth Games infrastructure
  • Olympic and Paralympic Games

Major Domestic Events

  • AFL Gather Round
  • LIV Golf Adelaide
  • Adelaide International Tennis
  • Rugby League events

Festivals & Entertainment

  • Music festivals and concerts
  • Supercross and action sports
  • Exhibition and cultural events

Why Major Events Require Specialists:

Unlike permanent construction, major event overlay demands:

  • Compressed timelines with fixed, non-negotiable deadlines
  • Temporary structure engineering and certification
  • International standards compliance (FIA, FIFA, IOC)
  • Complex stakeholder coordination (organisers, broadcasters, sponsors, athletes, regulators)
  • Operational integration (design for build, use, and removal)
  • Zero tolerance for delivery failure

The iEDM Advantage:

For 40 years, we've delivered Australia's largest and most complex overlay projects. We understand the unique demands of major events because it's all we do—not a sideline, not a division, but our core expertise.

Our integrated teams, purpose-built technology platforms (SafeEvent, FMS), and proven track record deliver certainty when the world is watching.

CAPABILITY OVERVIEW

MAJOR EVENT OVERLAY Projects

Some of the projects iEDM have Major Event Overlay services can be seen below.

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LIV Golf Adelaide

The LIV Golf Adelaide is Australia’s largest annualGolf event.‍ Held annually at the Grange Golf Course in Adelaide, iEDM deliver approximately$15M of overlay infrastructure for this major project, on behalf of 54 and LIV Golf.

FIFA Women's World Cup AUS & NZ 2023

iEDM was honoured to be selected by FIFA Women’s World Cup 2023 Pty Ltd as the Overlay Managing Contractor for the competition venues in Australia, including the prestigious International Broadcast Centre.

FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX

The FORMULA 1 Australian Grand Prix is Australia’s largest annual temporary overlay project. iEDM deliver approximately $70M of overlay infrastructure for this major Project, on behalf of the Australian Grand Prix Corporation.

Avalon International Air Show

The Avalon Australian International Air Show is 4 days of exhibition followed by 3 days of a public airshow.

Supercars Australia operate a fast paced, dynamic business. Through a collaborative process, iEDM support us in generating and implementing a risk management framework that allows our team to focus on our core business with comfort that we are doing so in a safe and controlled manner.

RACHAEL WHITE

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Are you a driven professional who enjoys fast paced, dynamic projects?

If so, we would love to hear from you. Send us a note with your experience and CV and let’s see where it takes us!

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