When Clipsal 500 Adelaide planned on refreshing their 18,000 seats, a major marketing campaign was required to convince their loyal patrons that the change was positive.

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The South Australian Motorsport Board asked iEDM to produce 3D visualisation of each stand to assist the marketing team in giving patrons a real view of what the seating was going to look like.

iEDM built the entire precinct and infrastructure in 3D to allow patrons realistic imagery to make decisions. The 3D imagery was also valuable to ensure view lines and infrastructure planning was correct.

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